Practical Magic
Broadway
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Practical Magic Is Becoming a Broadway Musical
One of the most beloved stories in modern American fiction is heading to the stage. Practical Magic, the 1995 bestselling novel by Alice Hoffman and the cult-classic 1998 Warner Bros. film starring Sandra Bullock and Nicole Kidman, is officially being developed as a Broadway musical. The announcement, made on February 9, 2026, confirmed a creative team that has fans and theater insiders buzzing: an original score by Norah Jones and Gregg Wattenberg, a book co-written by Hoffman herself and playwright Peter Duchan (Dogfight), and direction by Maria Friedman, the Tony-nominated director behind the acclaimed revival of Merrily We Roll Along.
Hoffman captured the feeling perfectly: “I’m so excited to be working with my amazing collaborators on bringing Practical Magic to the stage. This story of love and sisterhood is meant for the theater. Music is the heart and soul of Practical Magic — you can hear it as you read the book, even though it isn’t there. Now you will finally hear the story as I always imagined it. You will hear magic.”
A Powerhouse Creative Team
Norah Jones brings a singular voice to Broadway. The 10-time Grammy winner, whose 2002 debut Come Away With Me swept four major categories including Album of the Year, has sold over 52 million albums and amassed 10 billion streams worldwide. Her jazz-inflected, emotionally rich songwriting style is a natural fit for a story steeped in atmosphere, longing, and magic. Collaborator Gregg Wattenberg has co-written and produced eight Billboard No. 1 songs, including Five For Fighting’s “Superman (It’s Not Easy),” Train’s “Hey, Soul Sister” (Grammy Award, ASCAP Song of the Year), and Phillip Phillips’ “Gone, Gone, Gone.” He is the founder and Co-CEO of Artist House, the largest music studio complex on the East Coast.
Director Maria Friedman earned a Tony nomination for her celebrated staging of Merrily We Roll Along, which transferred from London’s West End to Broadway in 2024 and became one of the most talked-about revivals in recent memory. The production is being developed in special arrangement with Warner Bros. Theatre Ventures, with Mark Kaufman (Executive Vice President and Chief Content Officer) serving as creative consultant. Producers Stephanie and Nicole Kramer and Brian and Dayna Lee, who are bringing the Olivier Award-winning play Giant to Broadway, are shepherding the project.
The Story
For more than two centuries, the Owens women have been feared, blamed, and whispered about in their small Massachusetts town. Orphaned as children and raised by their eccentric aunts, sisters Sally and Gillian Owens grow up determined to escape the ancestral curse they inherited. Choosing opposite paths — Sally seeks normalcy while Gillian chases freedom — the sisters try to outrun their past, until love, loss, and long-buried secrets pull them back together. Forced to confront their family legacy, they must decide whether the past can be overcome and how much they are willing to risk for love.
Stay Ahead of the Crowd
While casting, a production timeline, and a Broadway theater have not yet been announced, demand for Practical Magic Broadway tickets is expected to be enormous given the passionate fanbase of both the novel and the film. Bookmark this page and check back for the latest updates. When tickets become available, our secure resale marketplace will connect you with verified sellers offering authentic tickets at competitive, all-inclusive prices — no hidden fees. We’ve been helping fans find the best seats for over 20 years.
The World of Practical Magic
Alice Hoffman’s Practical Magic was published in 1995 and became an instant bestseller, weaving literary fiction with elements of magical realism in a distinctly American setting. The story resonated so deeply that Hoffman expanded the Owens family saga across three additional novels: The Rules of Magic (2017), a prequel set in 1960s Greenwich Village; Magic Lessons (2020), tracing the family curse back to 1680s Salem; and The Book of Magic (2021), which brings the saga to its conclusion. The books have been translated into dozens of languages and have a devoted global readership. Hoffman’s newest novel, The Witches of Cambridge, is due in August 2026. Learn more at alicehoffman.com.
The 1998 Film & Upcoming Sequel
The Warner Bros. film adaptation, directed by Griffin Dunne, starred Sandra Bullock as Sally, Nicole Kidman as Gillian, and featured Dianne Wiest, Stockard Channing, and Aidan Quinn in supporting roles. While it received mixed reviews on release, the film developed an enormous cult following over the decades — particularly around Halloween, when it became an annual viewing tradition for millions. Its themes of sisterhood, self-acceptance, and the power of community have only grown more resonant with time. A film sequel reuniting Bullock and Kidman, directed by Susanne Bier, is set to premiere in cinemas on September 11, 2026 — creating a wave of renewed interest that the Broadway musical is perfectly positioned to ride.
Why Practical Magic Works on Stage
The source material is naturally theatrical. The story is built around ritual, incantation, and community gatherings — the midnight margarita scene, the love spell, the climactic circle of women breaking the curse — all of which translate beautifully to live performance. The dual-protagonist structure gives the musical two distinct voices and emotional arcs. The small-town Massachusetts setting provides rich visual and atmospheric possibilities. And the multi-generational aspect of the Owens family, from Salem-era ancestors to modern-day sisters, offers narrative scope that a musical can explore through time-shifting storytelling and varied musical styles. Norah Jones’s intimate, atmospheric songwriting and Gregg Wattenberg’s pop-craft instincts suggest a score that will be both emotionally grounded and commercially appealing.
The Creative Team — A Closer Look
Norah Jones (Music & Lyrics)
Born in Brooklyn and raised in Texas, Norah Jones emerged as a phenomenon with Come Away With Me (2002), which won eight Grammys and sold over 27 million copies worldwide. Her subsequent albums — Feels Like Home, Not Too Late, The Fall, Little Broken Hearts, Day Breaks, Pick Me Up Off the Floor, and Visions — have explored jazz, country, folk, and indie pop while maintaining her signature warmth and emotional directness. She is the daughter of Ravi Shankar and half-sister of Anoushka Shankar. Practical Magic marks her first foray into theater composition. Follow her at norahjones.com and on Instagram.
Gregg Wattenberg (Music & Lyrics)
A Grammy Award-winning songwriter and producer, Wattenberg has co-written and produced hits including Train’s “Hey, Soul Sister,” Five For Fighting’s “100 Years” and “Superman (It’s Not Easy),” Daughtry’s “It’s Not Over,” O.A.R.’s “Shattered,” and Phillip Phillips’ “Gone, Gone, Gone” from The Amazing Spider-Man 2. He is the founder and Co-CEO of Artist House, New York’s largest music studio complex.
Maria Friedman (Director)
One of the most respected figures in musical theater on both sides of the Atlantic, Friedman is a three-time Olivier Award-winning performer turned acclaimed director. Her staging of Merrily We Roll Along transferred from London to Broadway in 2024, earned multiple Tony nominations, and was widely hailed as a landmark production. She brings deep musical intelligence and emotional precision to her work.
Alice Hoffman & Peter Duchan (Book)
Hoffman, the author of more than 30 works of fiction, co-writes the musical’s book with Peter Duchan, whose Dogfight won the 2013 Lucille Lortel Award for Outstanding Musical at its Second Stage Theater premiere (directed by Joe Mantello). Together they will shape the story of Sally and Gillian Owens for a live audience.
Frequently Asked Questions
Is Practical Magic really coming to Broadway?
Yes. On February 9, 2026, it was officially announced that a stage musical adaptation of Practical Magic is in development, produced in special arrangement with Warner Bros. Theatre Ventures. The creative team includes Norah Jones and Gregg Wattenberg writing the score, Alice Hoffman and Peter Duchan writing the book, and Maria Friedman directing.
When will Practical Magic open on Broadway?
A production timeline has not been announced. The project is currently in the development phase, which typically involves workshops, readings, and potentially an out-of-town tryout before a Broadway premiere. Based on typical musical development timelines, a Broadway opening could be one to three years away.
Who is writing the music for Practical Magic?
Ten-time Grammy winner Norah Jones and Grammy-winning songwriter-producer Gregg Wattenberg are writing the original score. Jones is best known for her debut album Come Away With Me, while Wattenberg has co-written eight Billboard No. 1 songs including Train's Hey Soul Sister.
Who is directing the Practical Magic musical?
Maria Friedman, the Tony-nominated director of the acclaimed Broadway revival of Merrily We Roll Along, will direct. Friedman is a three-time Olivier Award winner as a performer and has become one of the most sought-after directors in musical theater.
Who is cast in the Practical Magic musical?
Casting has not been announced. The roles of Sally Owens, Gillian Owens, Aunt Frances, and Aunt Jet are among the most anticipated casting decisions in upcoming Broadway. Check back for updates as the production develops.
Is the Practical Magic musical based on the book or the movie?
Both. The production is based on Alice Hoffman's 1995 bestselling novel and the 1998 Warner Bros. film. Hoffman herself is co-writing the book of the musical, which allows her to draw from the full depth of the source material while incorporating elements that audiences loved from the film.
What is the Practical Magic story about?
Practical Magic follows sisters Sally and Gillian Owens, orphaned as children and raised by their eccentric aunts in a small Massachusetts town. The Owens women have been feared and whispered about for centuries due to a family curse. The sisters choose opposite paths in life but are drawn back together by love, loss, and long-buried secrets, ultimately confronting their family legacy and the power of sisterhood.
Is there a Practical Magic film sequel?
Yes. A film sequel reuniting Sandra Bullock and Nicole Kidman, directed by Susanne Bier, is set to premiere in cinemas on September 11, 2026. The sequel and the Broadway musical are separate productions, but both reflect the enduring popularity of the Practical Magic story.
Which theater will Practical Magic play at?
A Broadway theater has not been announced. Warner Bros. Theatre Ventures has several upcoming Broadway projects including adaptations of Crazy Rich Asians, The Lost Boys, and Dog Day Afternoon. The specific venue for Practical Magic will be revealed as the production advances through its development process.
How can I get Practical Magic Broadway tickets?
Tickets are not yet on sale as the production is in early development. Bookmark this page to stay updated. When tickets become available, our marketplace will offer listings from verified sellers with all-inclusive pricing and no hidden fees, backed by over 20 years of trusted service and the highest Trustpilot rating among ticket sellers.
Is this the official Practical Magic Broadway website?
No. This is an independent ticket marketplace operated by BigStub. We are not affiliated with nor endorsed by the Practical Magic production. For official production news, follow announcements from Warner Bros. Theatre Ventures, Broadway.com, and Playbill.
What other Alice Hoffman novels are in the Practical Magic series?
The Owens family saga spans four novels: Practical Magic (1995), The Rules of Magic (2017, a prequel set in 1960s Greenwich Village), Magic Lessons (2020, tracing the family curse to 1680s Salem), and The Book of Magic (2021). Hoffman's newest novel, The Witches of Cambridge, is due in August 2026.
What is Warner Bros. Theatre Ventures?
Warner Bros. Theatre Ventures is the theatrical arm of Warner Bros. that develops stage adaptations of the studio's film and television properties. Upcoming projects include Broadway adaptations of Crazy Rich Asians, The Lost Boys, and Dog Day Afternoon, in addition to Practical Magic.
Why is Norah Jones writing a Broadway musical?
While Practical Magic marks Jones's first theatrical work, her songwriting style is naturally suited to the stage. Her atmospheric, emotionally layered compositions and her ability to blend jazz, folk, country, and pop echo the tonal range that a story like Practical Magic demands. Paired with Wattenberg's proven pop-craft, the score promises to be both artistically distinctive and broadly accessible.
How does Practical Magic compare to other recent book-to-musical adaptations?
The trend of adapting beloved novels and films into Broadway musicals has produced some of the biggest hits of the modern era, including Wicked, Dear Evan Hansen, Beetlejuice, and The Notebook. Practical Magic has similar ingredients for success: a passionate built-in fanbase, a story centered on family and love, rich visual and atmospheric possibilities, and a recognizable title that cuts through the noise of the Broadway marketplace.